Toshiba Global Commerce Solutions Executive Director of Sales, Duffy Fron, is a new member of the Retail Solutions Providers Association (RSPA) Emerging Technologies Advisory Group, further strengthening the alliance between Toshiba, RSPA, and the broader ecosystem of innovative retail technology partners. This cross-functional body of thought leaders focuses on identifying emerging technologies that solution providers should prioritize and bring to market to meet the evolving needs of their merchant customers.
“This group brings together people who are not just watching the future unfold but working to shape it,” said Fron. “Our goal is to make innovation more accessible and more aligned with what retailers actually need; not just what’s new. It’s incredibly rewarding to help turn possibility into something retailers can implement with confidence.”
Fron’s appointment reinforces a shared commitment to accelerating the future of retail through deeper collaboration, actionable insights, and scalable solutions. With more than 20 years of experience in the technology industry, he brings strategic vision and practical expertise to the advisory group to help solution providers stay ahead of emerging trends and deliver technologies that enable retailers to thrive.
This forward-thinking approach is also reflected in his recent RSPA Community IQ article, How Augmented Reality is Powering Scalable, Self-Sufficient Retail Training, where Fron explores how augmented reality (AR) can enhance training, reduce support costs, and empower store associates to solve problems independently.
“We’re very thankful Toshiba is willing to share their expertise with the RSPA community through our Emerging Technologies Advisory Group,” said Jim Roddy, RSPA President & CEO. “This group will help our members serve their merchants better because we’ll be able to learn which technologies are most impactful today and to see what’s around the corner tomorrow.”
That same vision is embedded in Toshiba’s Commerce Marketplace, a newly launched platform that gives retailers streamlined access to proven, curated technology solutions. Built to simplify how retailers identify, evaluate, and implement innovation, the Marketplace reflects Toshiba’s commitment to making retail transformation easier and smarter. The Commerce Marketplace is about giving retailers more options and also the best ones for their business.
About Toshiba Global Commerce Solutions:
Toshiba Global Commerce Solutions empowers retail to thrive and prosper through a dynamic ecosystem of smarter, more agile solutions and services that enable retailers to resiliently evolve with generations of consumers and adapt to market conditions. Supported by a global organization of devoted employees and partners, retailers gain more visibility and control over operations while enjoying the flexibility to build, scale, and transform retail experiences that anticipate and fulfill consumers’ ever-changing needs. Visit commerce.toshiba.com and engage with us on X, formerly known as Twitter, Facebook, LinkedIn, Instagram, and YouTube, to learn more.
Toshiba Global Commerce Solutions is a wholly owned subsidiary of Toshiba Tec Corporation, which is traded on the Tokyo Stock Exchange.
MEDIA CONTACT:
Toshiba Global Commerce Solutions
Elizabeth Romero, Amy Gray
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About Retail Solution Providers Association (RSPA):
The Retail Solutions Providers Association (RSPA) is North America’s largest community of VARs, software developers, vendors, and distributors dedicated to driving growth across the retail, restaurant, grocery, and cannabis markets. Through a collaborative network and forward-looking initiatives like the Emerging Technologies Advisory Group, RSPA empowers IT solution providers to navigate change, embrace innovation, and deliver next-generation solutions to their merchant customers. RSPA helps its members stay competitive, adaptive, and aligned with the evolving needs of the industries they serve by fostering education, connections, and strategic insights.
